Photo Credit: Andre Wagner
TREND REPORTING PRACTICE
In 2017 I launched a trend reporting practice at Carbone Smolan Agency (CSA). I’ve always be interested in trends, where they come from and their impact, whether fleeting or lasting. The goal of the trend reporting practice at CSA was to create reports on innovations across the industries we serve so that we could provide a stronger point of view and have a clear understanding of our clients business and they challenges they face.
SXSW
In 2019, I along with my former colleague at CSA, Lilly Pontius Goldblatt were invited to SXSW to lead a workshop on how to establish a Trend Forecasting Practice. The workshop was built upon the methodology I created at CSA. Our workshop filled up almost immediately and we were asked to run an encore session so that everyone interested could attend.
