HOPPER HOUSE MUSEUM & STUDY CENTER
Role: Senior Strategist
Brand Strategy
Brand Messaging
Overlooking the Hudson River, the Edward Hopper House is the childhood home of one of America’s most iconic painters. Serving as a community arts center for many years, the organization wanted to expand its scope and become a professional museum and study center dedicated to elevating Hooper’s work and legacy. Working with fellow strategist Lilly-Pointius Goldblatt we repositioned, renamed and created the narrative for this growing organization.
BRAND POSITIONING WORKSHOP
After a discovery process that included interviews with members of the board and desk research we uncovered insights about the organization, the community of Nyack and the impact of artist Edward Hopper. A collaborative workshop was designed to share the research as well as engage members of the Board and staff of the Hopper House to co-create the brand positioning. The result was a brand platform that differentiated and elevated the uniqueness of Edward Hopper’s childhood home as well as positioning the organization for growth in the years to come.
EXCERPT FROM BRAND NARRATIVE
“The Edward Hopper House gives depth to an artist whose honest representation of life in America perennially evokes both contemplation and reflection”
BRAND LAUNCH
More than 150 invited guests gathered in the Museum & Study Center’s garden to celebrate Victoria Hertz, a passionate advocate for Edward Hopper House and the team that worked on the rebrand. The occasion served as the official launch of the new brand that encourages all to learn about the life, work and impact Edward Hopper has had on artists from around the world.
