About

b. 1986, HK.

CLIENTS :

AKC Museum of the Dog
Atari Hotels
AT&T
BCG
Bank of America
Bosa House
Coach
CIBC
Delta Airlines
EY
Edelman
Edward Hopper House
Emma Hotel
Ford
GE
Harborside
IBM
Jersey Strong
JP Morgan Chase
Kate Spade
Kramer Levin
Live Nation
LotLinx
McDonalds
Metropolitan Museum of Art
Microsoft
Moody’s
Mystic Seaport Museum
NBA
Netflix
Prudential
Seralla
Stuart Weitzman
Tapestry
Terminal Warehouse NY
Traxys
Verizon
White & Case
Wilmington Trust

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Jennifer Passas is a brand strategist from Vancouver who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently at Interbrand, Jennifer spends her days thinking of ways brands come to life and deliver meaningful experiences. She has expertise in naming, storytelling, has spoken at SXSW on trend reporting and has been a judge for Core77 and SXSW design and strategy awards.

Jennifer enjoys houseplants and has an undying love for books, pizza and anything created by John Hughes.